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Case Study: Galveston Vacation Rental Owners Increase Bookings by 300%


Challenge: Help frustrated business partners return their vacation rentals to profitability after Hurricane Ike hit the Texas Gulf Coast.

Background | Solution | Results | 


Sallye Stapleton and Matt Schooler are no strangers to the challenges of short-term rentals; they own two houses in Galveston, Texas and have been renting them to travelers for over 20 years. Prior to Hurricane Ike, their properties were managed by a local real estate company, which seemed to be working fine.

After the storm, however, they quickly discovered that the adequate service they’d been receiving was no longer capable of keeping their homes booked on a regular basis. They weren’t even making enough rental income to cover the costs of basic property maintenance and they were at a loss for ways to improve.


In less than two weeks, we received more bookings from Evolve than we had during the entire summer season the year before.”

The Evolve Team has gone out of their way to be helpful. They are friendly, knowledgeable and more than willing to assist us at every turn. We would highly recommend Evolve to anyone with a vacation rental property.”

Sallye Stapleton and Matt Schooler, Evolve Homeowners


Sallye and Matt mentioned their frustration to other owners in the area and discovered that several of their neighbors had enjoyed good results working with Evolve. When their cleaning company recommended Evolve as well, Sallye and Matt decided to see what all the fuss was about.

“In less than two weeks, we received more bookings from Evolve than we had during the entire summer season the year before.”

Evolve quickly saw that Sallye and Matt’s vacation rental needed a dedicated marketing plan with broad promotion. The team started by creating a custom property listing with professional photography, then applied a dynamic revenue strategy designed to maximize bookings during each season. 


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Once the listing was ready, Evolve promoted the rental on top booking sites like Vrbo and Airbnb. Travelers started asking about the property almost immediately, and Evolve’s 24/7 guest support team answered every inquiry and helped confirm bookings.

Within the first two weeks of partnering with Evolve, Sallye and Matt’s property received $5,577 in bookings — more than the home earned during the entire high season the year prior.

The initial results were so impressive that Sallye and Matt decided to trust Evolve with managing their other Galveston rental. That property had always been easier to rent out, but after making the switch to Evolve bookings still increased by 300%, significantly boosting their earnings.


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